(SACRAMENTO, Calif.) – Today, the Yes on 39 committee launches the campaign’s first ad buy. 
The statewide ad buy of more than $7.5 million over the next two weeks will run across multiple mediums on broadcast, cable, streaming and digital.

The ad features messages from real California voters talking about voter ID. 

These Californians have lived in the state for five, 15, 26, 33 years, or are native residents. They are identified only by first name and length of time in the state to avoid harassment or retribution from politicians, lobbyists and insiders motivated to protect their power, ambition and money.

“We spoke with California voters who shared their own reasons for supporting Proposition 39. While the opposition campaign has focused on political insiders, politicians and those who benefit from the status quo, the Yes on Prop 39 campaign focuses on real California voters from all walks of life,” said Californians for Voter ID, Yes on 39 press secretary Meredith Shields. “We understand how powerful the politicians are; we’re just not sure they understand how powerful the people of California can be,” she continued. 

The ad highlights a diverse group of California voters who believe it is time to restore trust in our elections, keep mail ballots and protect our democracy. 

To view the ad, please refer to the YouTube link: https://www.youtube.com/watch?v=Ts64oxA4neQ 

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About Californians for Voter ID, Yes on 39

Californians for Voter ID, Yes on 39 is a committee to promote the common-sense measure, Proposition 39, on the November 3, 2026 ballot. The petition collected more than 1.3 million signatures from Democrats, Independents and Republicans from all 58 counties. We intend to restore trust in California’s elections by ensuring every lawful ballot is counted and each valid vote is fully protected. For more information, please visit www.voteridca.org.